Helping organisations align people, systems, and kaupapa for meaningful, measurable impact.

I'm a strategist who thrives at the intersection of governance, community development, and purpose-driven change. Whether advising iwi trusts through Treaty settlement transitions, leading marine conservation efforts, or supporting entrepreneurs to launch values-based ventures, I bring clarity, structure, and momentum to complex challenges.

My approach blends a deep appreciation of kaupapa Māori values with contemporary strategy and organisational design. I help build platforms where people can contribute meaningfully, grow through service to a greater mission, and co-create sustainable futures. From environmental initiatives and social services to digital infrastructure and leadership development, I work across sectors to align intent with action — always with integrity, curiosity, and care.

Wyn Osborne - founder/principle

My Background - Why This Matters

The Foundation

My approach to supporting purpose-driven leaders comes from lived experience across diverse organisational contexts. This goes beyond theoretical knowledge—it's practical wisdom gained from building, leading, and transforming organisations committed to serving something bigger than themselves.

Key Experience That Informs This Work

My experience spans the design and leadership of education-focused initiatives, the development of culturally grounded governance frameworks, and the implementation of large-scale operational responses under extreme pressure. I've worked within highly regulated environments where maintaining both financial and cultural integrity was essential, learning how to ensure governance structures support, rather than restrict, an organisation's mission.

I’ve also led systems development in crisis contexts, where rapid decision-making, logistics coordination, and stakeholder trust were critical to success. My work in organisational transformation—particularly in culturally and politically complex environments—has deepened my understanding of how governance must reflect core values while enabling performance. Today, I remain actively engaged in supporting economic development and environmental management efforts, keeping my practice anchored in the real-world demands faced by purpose-driven leaders.

What This Experience Brings to Your Organisation

Cultural Competence

I understand that effective governance must be culturally aligned, not culturally imposed. Your organisation's values and approach aren't obstacles to overcome—they're strengths to build upon.

Systems Thinking Under Pressure

I've learned how to build robust systems while operating in high-pressure, resource-constrained environments. This is exactly the context most purpose-driven organisations operate in.

Stakeholder Management Expertise

Managing complex stakeholder relationships across diverse cultural and organisational contexts is central to purpose-driven leadership. I bring practical experience in making this work effectively.

Proven Results

The organisations I've led and supported have achieved meaningful impact while maintaining financial sustainability and cultural integrity. This combination is possible, and I know how to help you achieve it.